Web3 DeFi
2021
Taker is a Web3 start-up building an innovative DeFi protocol that enables users to access instant liquidity through NFT-backed lending pools. The platform allows users to form DAOs and launchpads tailored to specific NFT collections, offering high ROI lending opportunities. As they prepared for an upcoming IDO launch on a major exchange, they needed to overhaul their MVP—which lacked clarity, usability, and visual appeal—to ensure it could gain traction with crypto-native users and NFT collectors. I joined as the sole product designer (freelance) to lead a full UX/UI uplift, instill design thinking processes, and clarify ambiguous workflows.
Problem
- MVP was difficult to navigate and lacked clarity around key user actions.
- Complex product mechanics (DAOs, lending pools, NFT logic) were not intuitive.
- Visual design did not meet the expectations of a modern Web3 user base.
- No design system in place for efficient iteration or developer handoff.
- Urgent timeline to launch publicly via an Initial DEX Offering (IDO).
Strategy
- Conducted UX audit to identify friction points and critical usability issues.
- Applied design thinking to simplify flows and improve comprehension for crypto users.
- Established a quick brand direction aligned with the Web3 aesthetic.
- Prioritized modular design system creation for scalable, fast-paced development.
Solution
- Redesigned the end-to-end experience to make lending, borrowing, and DAO creation intuitive.
- Delivered high-fidelity UI screens with improved hierarchy, clarity, and interactivity.
- Introduced a fresh visual identity that positioned Taker as innovative yet trustworthy.
- Built a reusable Figma design system for UI components, forms, and states.
- Collaborated closely with founders and devs to ship key v2 features and product flows.
Results
- Simplified complex DeFi/NFT workflows into intuitive user journeys
- Elevated visual design to meet Web3 market standards
- Enabled faster dev cycles through consistent design system
- Positioned product for a successful IDO and early community adoption
- Increased appeal for target users—crypto natives, NFT communities, and DAO builders
