Gym Management Software
2025
XODA is a fast-growing SaaS startup that provides a complete gym management solution for both staff and members. Their platform includes a B2B web portal, a staff app, and a white-labeled mobile app for gym members. Following a bold new rebrand, XODA needed a full redesign of its ecosystem to modernize the UI, simplify complex workflows, and deliver a more intuitive, scalable experience across web and mobile.
Problem
- Outdated UI didn’t reflect the bold, modern new brand
- Cluttered UX with redundant navigation
- No design system in place across web or mobile
- Overwhelming white-label app color choices
- Manual onboarding process required customer support
- Dashboards and analytics were hard to interpret
- Marketing site and social media visuals looked unprofessional
Strategy
- Audited the platform using heuristic evaluation and UX best practices
- Interviewed founder and analyzed user feedback to uncover pain points and business goals and frame product goals
- Mapped core user journeys to uncover friction and simplify complex workflows
- Researched competitor platforms to benchmark UX best practices, especially for dashboards and schedules
- Identified automation opportunities in the onboarding process to reduce manual intervention and improve new user activation
- Evaluated how gym owners interpret performance metrics, guiding design improvements for analytics clarity and business insights
- Elevate the brand's trust on all digital touchpoints
Solution
- Built a modern design system aligned to brand and redesigned the entire platform UI across web and mobile apps
- Curated a streamlined set of theme color options for white-labeled apps and automated the client submission process for branding preferences
- Created an automated, step-by-step onboarding flow for new business account activations
- Designed on-boarding flow for consumer mobile app with illustrated visuals for better engagement
- Streamlined navigation and reworked calendar views for clarity and usability
- Enhanced dashboards and reporting with clear data visualizations and KPIs
- Designed on-boarding for consumer mobile app with illustrated visuals for better engagement
- Launched a professional, on-brand WordPress marketing site and set the tone for social media visuals
Results
- Automated onboarding process reduced setup time by over 60%, significantly lowering the volume of support tickets related to new client onboarding
- Improved mobile experience led to a 30% increase in class bookings via the member app, from clearer navigation and streamlined scheduling flows
- Modern, unified UI improved task completion rates across key workflows and aligned the entire product ecosystem with the new brand identity
- Redesigned dashboards and reports gave gym owners better visibility into performance, resulting in a 25% uptick in daily dashboard engagement
- Professional marketing site and refreshed social media presence helped increase inbound leads and conversions, boosting brand trust and credibility
- Improved product engagement overall, with early data showing a 20% increase in active user retention month-over-month post-redesign
