Omtrips is a wellness travel marketplace connecting independent retreat hosts, centres, and travellers, built to grow beyond retreats into the wider conscious travel ecosystem of jobs, boutique hotels, and travel buddies.
Problem
Grew a Facebook group to 52k+ members where hosts post retreats100–200 hosts join weekly, but there's no central platformRetreats get buried in a social feed I monitor manuallyAn earlier WordPress site wasn't customisable and couldn't support an ecosystemMainstream payment providers won't support the category, a hard ongoing constraintNothing catered to the wider wellness travel ecosystem, only retreats
Strategy
Backed by a rising market, as burnout drives people both to spend on restorative travel and move into wellness careersMonitored the 52k+ community to understand what hosts neededIdentified hosts as the core audience through weekly join patternsPositioned Omtrips as the trusted, human home for independent wellness travelLed with the lowest commission of any retreat marketplace as the core value propExpanded scope beyond retreats to jobs, hotels, and travel buddiesDesigned for budget-conscious hosts, keeping listing and booking flexible
